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Norm Baker
Founder and Principal

Norm is a multiple award-winning business enabler and coach, providing a broad array of Human Resources services, from creating and enhancing client companies cultures as a Best Places to Work to highly effective career-enhancing coaching for individuals.

Norm was named the HR Professional of the Year by the Human Resources Association of Palm Beach County in 2016 and recipient of HR Excellence Award from the South Florida Business and Wealth magazine in 2015.

Grounded with a Master's Degree in Organizational Behavior from Purdue University and over 30 years of executive-level experience with companies such as Exxon and American Express, Norm has built his track record of successful, company-wide leadership, consulting roles and individual clients in public, private, and non-profit organizations, from startups to multinationals.

Norm offers a formidable arsenal of programs, strategies, techniques, and contacts. His flexibility in approach, creative solutions, embracing of feedback, integrity and loyalty have helped him to make a profound impact on every organization and individual with whom he's had the honor of working.

When needed, Norm partners with an adjunct team of fellow world-class HR professionals to effectively execute larger-scope projects.

Services Summary


For Client Organizations: Norm creates or enhances basic critical HR needs from policies and compliance to cutting edge practices that ensure a fully engaged work culture. These can range from innovative approaches to finding and selecting the best talent, developing team members to their full potential, coaching individuals at all levels in the organization (entry to executive), maximizing employee performance and retention while eliminating legal liabilities and other business obstacles through preemptive programs, training, conflict management and investigation.

For Individual Clients: Norm is a trusted coach that can meaningfully enhance his client's knowledge, skills, and abilities (KSAs) to maximize their success. Additionally, he provides expertise for those looking to advance their careers, within or outside of their current organizations, through unique tools and advanced skills in resume writing, interviewing, cover letters, "30 second commercials," and portfolio development. 


By Email -

By Phone - (561) 302 - 7295

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